Founded as a family-run business, Dura Equipment Sales has become a brand of choice for a wide range of used construction, mining, material-handling, road-building, forestry and agricultural equipment. We are known for our exceptional service in providing affordable, reliable and trusted equipment to our diverse client base throughout Africa. Our proud association as the sole agents in South Africa for the Chinese company Foton Lovol, enables us to provide an affordable alternative to the African wheel loader market in the form of the robust Foton Lovol Wheel Loader.

The Dura legacy is built on lasting, long-term relationships with our customers, suppliers and stakeholders. Our core business values of integrity, honesty, product knowledge and reliability drive our commitment to fulfill all our customers’ equipment needs. We continually embrace change and innovation and have earned a solid reputation as a trusted market leader in this highly competitive market. Customers have come to expect the best products from us at an affordable price, backed by superior service, support and spare parts availability.

Come visit us to see where it all happens! Dura Equipment Sales is a ‘one-stop-shop’ for all our clients’ equipment needs. Our on-site facilities include designated Product Display areas; Offices and Training Facilities; Workshops; a Spray Booth; a state-of-the-art Foton Lovol Parts Warehouse; a designated Foton Lovol Workshop; Field Support area; and an Equipment Test Area. We intend to expand our existing workshop facilities soon, to offer our customers a more comprehensive service offering.


At Dura Equipment Sales, commitment to exceptional customer service drives our every day business decisions. Our people are simply the best. They're experts at what they do and they work tirelessly to do it better than anyone else. We put our customers at the center of everything we do, from the moment they enter our foyer to where they leave with the best equipment delivered, we never compromise. In short, when the best customer service, exceptional quality, and real value matters most, Dura Equipment Sales is the only choice.

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